Interaction design
Products are naturally user interfaces and the experience we have using a product is as important as the product itself. UX design focuses on the total user experience with a product – object or digital it doesn’t matter – while UI design focuses on the visual experience. As design revolves around users' needs and feedback, great attention is given to users before, during, and after the designing phase, through an iterative process that lets the user be part of the design.
Key competences

Usability evaluation
Information architecture
Wireframing and prototyping
Interaction design
Visual design
UX writingUser research