An iconic product
Professional oven
Reliability and magnificence combined with technology are the key features of Panoramagic, the single-piece kitchen we conceived to relaunch Ilve’s heritage and reputation by reinterpreting a best-seller product dating back to the ’60. The Archiproducts Design Awards 2021 and Good Design Award 2017 are just a confirmation from the design world that the outcome is remarkable.

Empowering an historical brand

Panoramagic had to be consistent with the different ‘outfits’ proposed by the brand Ilve, which produces high-performance, semi-professional kitchens dedicated to cooking enthusiasts. Adapting the look of the product to contemporary, classic or country styles was very important to satisfy the target’s diverse needs.
Characterizing the general architecture of the product was our focus, hence the inclined instrumental panel and the big handle.

Pictogram as a functional detail

The hexagon – symbol of the company – is smartly proposed as stylish detail emphasizing the kitchen key features such as grids and knobs. Lighting plays a meaningful role as it helps the user to understand the kitchen functions: red LED light on the knobs gives a feedback about the cooking activity for instance.
The 4.3” full touch display controls the two ovens and allows to set temperature, cooking and timing in a very simple and straightforward way.

It’s all about

As designers we prioritize user interaction, it comes naturally during the development of every project, but this was the first time we could merge our industrial design know-how with UX/UI experience, developing a kitchen with a digital interface that is perfectly aligned with product functions and details.

The single-piece kitchen Panoramagic was a key project in combining our industrial design and UX design skills.