The specialty coffee machine for Dalla Corte merges technical attributes with distinctive design. The aesthetics enhances the multi-boiler patented technology: the independent brewing controlled by interface allows total freedom and continuity. The grille, while representing the brand’s signature, protect the user from burns. The many customisation possibilities make every coffee shop unique.
Designing for people
There’s a big difference between a machine used as a work tool and a sofa. Designing a coffee machine requires in depth knowledge of users, markets, coffees and the ability to respect – whilst cleverly bypass – the many technical constraints imposed by the technologies adopted. The first step towards Zero was a wide spread research, mainly on the field and with users to better understand both users and the scene the product was going to occupy.
The specialty coffee barista is like a chemist, he makes slow and precise movements to extract his unique coffee.
With Zero we emphasised all these actions through details like the big levers and an interface that follows the barista’s gestures and allows to always keep under control the most important specifics.
Like the barista, the specialty coffee bar has its own personality, it’s therefore demanding in terms of interior design. The coffee machine must be the protagonist of the stage. That’s why, after analysing the customisations in the market and the specialty bars interior design trends, we imagined the possible machine colours and finishing such as black, white, blue and green matching with wood or steel. We also created the personalisation of the Zero Anniversary limited edition machine, white or black with wood and copper, produced to celebrate Dalla Corte 20th Anniversary.
This product design project’s scope was to make the specialty coffee machine Zero the protagonist of the coffee shop.
A market success
Host 2019 in Milan was where Zero was successfully launched and soon after acclaimed worldwide. Now, it is sold in more than 50 countries and the design world recognised its value with Good Design Awards and IF Product Design Award.
“They are passionate, they enjoy the projects they are given and this joy is contagious. They are extremely professional. Their approach to projects is innovative, they push us to surpass ourselves.”
Valentina Dalla Corte