Extraordinary coffee
machine
Client
Franke
Sector
Coffee
Year
2021
When we began our collaboration with Franke, most of our design projects centered around the coffee industry. While we were gaining in-depth knowledge in the specialty coffee world, designing an automatic coffee machine was an entirely new challenge. Mytico is inspired by the specialty coffee world and brings to life solutions that go beyond industry standards.

Speaking the same language

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Good products don't come out of the hat like magic. When designers and companies' R&D speak the same language, the results are amazing, which is what happened with Franke. 

Beyond Traditional

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Mytico is not a traditional espresso maker, it’s a fully automatic machine conceived to enter the coffee industry and supply the Ho.re.ca market and unlocks more potential to reach new customers.
Automatic coffee machines are usually very simple, their function comes before aesthetics. In this case the design has been inspired by the specialty coffee world; aestethic standards are redefined through iconic rounded shapes, whilst details are emphasized as if it were a piece of furniture

Enhancing details.

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The machine is wrapped with lateral and side metal panels that can be customized, allowing it to feel at ease in different environments from coffee chains to restaurants and hotels. The visible screws convey reliability and quality while supporting the front panel featuring metalized opaque finish. Tray and hopper are integrated with the machine silhouette to keep its smooth lines. The brewing units and long steam wands give it character, recalling the specialty coffee machines..

Simple user interface

The Mytico machines are equipped with an intuitive touch screen, but the settings can also be controlled with up to five programmable Barista Levers for direct access to the most-frequentlyused beverages or features. This enables an easy preparation of up to four types of coffees with or without milk at once. The Franke CleanMaster system helps to keep the coffee machines immaculate and descaling is rapid and efficient.

The unveiling

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The launch of the coffee machine Mytico was supported by an organic communication campaign, featuring us as actors in a video where we highlighted the creative process of this industrial design project.

Mytico was presented for the first time at Internorga in Hamburg in 2023. Numbers are still on-the-go to be counted, but it received many compliments from business operators.
We've won the iF Product Design Award Gold with Franke Coffee Systems in 2024.