The product catalogue was rethought from the ground up. Application-driven sections replace generic product grids, guiding the reader through real-world use cases: pastry, gelato, catering, large-scale production, with a structure that reflects how professionals actually work. Custom iconography and full-spread diagrams help decode temperature cycles, features, and performance benchmarks. It’s a technical document, but with editorial fluency. Built to inform, not overwhelm.Supporting materials, including price lists, follow the same visual language. Clean, legible layouts make configuration options readable at a glance.

For Host 2025, refrigeration becomes architecture. At the heart of the stand, Frame—the modular engine for cold rooms—is placed inside a minimal, abstract structure that nods to the geometry of industrial chambers. The material palette balances industrial character with contemporary softness. Printed fabric adds tactility without visual noise, and controlled lighting draws focus where it’s needed. Alongside the product areas, a fully equipped kitchen and a dedicated hospitality zone invite visitors to pause, connect, and experience the brand in a more relaxed setting. The result is a space that reflects the way Normann designs: efficient, composed, and built for people who appreciate function delivered with care.

The Normann project is not about decoration. It’s about alignment. A product range built on decades of engineering, presented with the same logic it was designed with. When communication mirrors the way a company thinks, trust follows. Quietly, and with impact.