Gta Moda - Art direction

How our art direction improves B2B sales

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In the fashion industry, a strong visual identity defines brand positioning, shapes market perception, and drives sales. For B2B brands, art direction plays a key role in how industry professionals engage with a collection. Our collaboration with GTA Moda focused on refining their visual storytelling to strengthen their presence in a competitive market.

Lookbooks

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A lookbook is a sales tool that sets the stage for a collection’s success. Used during the sales campaign, typically a year before garments hit retail, it acts as a bridge between the brand and its buyers. A well-executed lookbook gives retailers the confidence to invest in a collection. We’ve been collaborating with GTA Moda since their SS 2024 collection, evolving their lookbooks across multiple seasons: AW 2024-25, SS 2025, and now AW 2025-26. The transformation has been both strategic and intentional. Reinventing a brand’s visual identity is never an abrupt change—it’s a journey.

Selling the story before the collection hits the market

With each collection, we refined GTA Moda’s look and feel, ensuring consistency while introducing fresh elements that signal evolution. To strike the perfect balance between continuity and innovation—two essential aspects of fashion branding—we maintained a consistent layout while evolving the lookbook’s color palette, model selection, and styling. These details, seemingly subtle, are what shape perception and keep the brand dynamic in the eyes of buyers and retailers.

Casting - The right model can shift market perception

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The model choice defines how a brand is perceived, he represents the end consumer or the aspirational identity buyers want to sell. Their presence helps retailers visualize who will wear the collection and how it fits into their market. For GTA Moda, casting played a role in the repositioning process. By refining the models’ profiles season after season, we gradually adjusted how the brand was perceived—aligning it with a more contemporary, international, and premium image.

Styling

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Styling defines attitude and direction. It sets the tone for how each piece is perceived and ultimately influences how buyers see its potential. A well-styled pair of trousers can be positioned as effortlessly casual or sharply sophisticated, depending on its presentation.

A tool to define identity and market positioning

With GTA Moda, we used styling as a tool to reinforce brand identity while expanding its versatility. Each look was curated to ensure that trousers didn’t just appear as standalone pieces but as part of a cohesive, aspirational lifestyle. This approach helped strengthen the brand’s narrative, making it easier for buyers to envision its place in their stores.

Art Direction is a competitive advantage in B2B fashion. Fashion is driven by innovation, but consistency is what builds trust. Successful brands understand the need to evolve while maintaining a recognizable identity. For GTA Moda, our art direction was about strategically positioning the brand for long-term success in B2B sales. From layout to casting, color palettes to styling, every decision was made with a clear goal: to strengthen the brand’s presence and drive sales through a compelling, market-driven aesthetic.

Marketing & Communication

How our art direction improves B2B sales

Lookbooks

Selling the story before the collection hits the market

Casting - The right model can shift market perception

Styling

A tool to define identity and market positioning

Communication Strategy

WCB Video 3D

Rebranding Artisport