REV is not your average coffee grinder. Designed for Ceado, it sits at the crossroads of brute performance and quiet sophistication: a machine made to keep pace with bars that never stop serving. The design brief was deceptively simple: create a product that works as hard as it looks. In practice, this meant wrestling with constraints. Inside the extruded body lives “a mountain of stuff”: mechanics, electronics, sheer horsepower. Form had to follow function, but we ensured it did so with poise. The wide stance gives stability against vibration, while an asymmetric chrome display balances usability with visual hierarchy, always keeping the coffee flow visible, never hidden.