Smart home automation in your pocket

Disciplines

Marketing & Communication

Client

Nice

Sector

Home Automation & Smart Home

Year

2024

The Nice & elero novelties brochure presents the latest advancements in home automation with a modern and structured layout. It delivers technical information with strong branding, making it accessible to both professionals and consumers.
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Its pocket-sized format ensures easy distribution at trade fairs, standing out among competitors' materials. The dual-sided design introduces Nice on one side and elero on the other. On the cover, a bold “What’s New?” in white on black immediately captures attention.

Clear structure, easy navigation

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The intuitive layout reflects the simplicity of Nice and elero products. Bold headings, modular product showcases, and bilingual content (English and German) guide readers through the brochure. Concise descriptions and bullet points make complex information easy to absorb, while call-to-action elements drive engagement.

Typography and color for strong identity

The sans-serif typeface enhances readability, with variations in size and weight to highlight product features. The blue, white, and gray palette reinforces brand identity, while a desaturated color scheme organizes product ranges. Full-bleed images add dynamism and depth without clutter.

Engaging content, sustainability and innovation

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The content encourages readers to explore Nice and elero’s smart technologies, discover new opportunities, and embrace home automation. Claims like “Welcome to the Future” reinforce the companies’ leadership in technology.

The brochure highlights energy efficiency and sustainable production, reinforcing Nice’s commitment to eco-conscious solutions and strengthening its position as an industry leader.

Home automation offers endless possibilities, adapting to people's needs and evolving with their lifestyle. The Nice and elero novelties brochure reflects this vision and conveys it through a clear structure, strong branding, and a dynamic layout. It is designed to guide readers through the latest innovations, helping them redefine how they experience and interact with their homes.

Marketing & Communication

Clear structure, easy navigation

Typography and color for strong identity

Engaging content, sustainability and innovation

Yubii Home

Branding

Apps