Baristina: designing a new ritual in coffee making
Client
Versuni
Sector
Coffee machine
Year
2025

Because design should be as thoughtful as your morning brew.

_______
With Baristina, Versuni invited us to take a fresh look at home coffee making, treating it as a daily moment shaped by habit, emotion, and quiet routines. We joined the project while ideas were still taking form, contributing to the exploration of how design might support a more considered, human approach to the coffee experience.

Working alongside Versuni’s internal design team, we explored how design could respond to the coffee context, looking at visual cues, familiar gestures, and the role technology plays in everyday rituals when it stays gently in the background.

Harmony, with caffeine

_______
Versuni’s view of innovation as harmony in everyday life set the tone for the work. From there, we explored how a coffee machine might feel calmer and more familiar, fitting naturally into the rhythms of the home and the small routines that shape the start of the day.

Through sketches and conceptual studies, we explored ways to simplify visual language, reduce perceived complexity, and create a sense of ease in use and presence. The focus remained open and exploratory, allowing ideas to evolve through comparison, iteration, and discussion.

Design routes, not shortcuts

_______
Baristina belongs to the Harmonised Home design language developed by Versuni. Our contribution engaged with this context by exploring how a coffee product could relate to that visual world while developing its own tone and character.

We examined different formal directions through sketches and visual studies, exploring relationships between volumes, balance, and proportion. The work was intended to test ideas, spark conversation, and support shared understanding rather than arrive at a single defined answer.

An exploration worth brewing

_______
Our involvement in Baristina took the form of design exploration, sketches as thinking tools, ideas as prompts, and visual studies used to question assumptions along the way.
It’s a reminder that strong products often begin with curiosity and conversation, taking shape through exploration before the details are resolved.
And, in this case, before the coffee is poured.