Scenario MCZ
marchio LOEWE.

A minimalist design idiom, innovation for the senses and exclusive individuality - following these central brand values, Loewe creates innovation with added value. The values also shape the brand's look and the entire chain of experience where the customers come into contact with Loewe.

Client
MCZ GROUP

MCZ is a dynamic company operating in the indoor heating sector with its MCZ brand and the outdoor cooking sector with its SUNDAY brand. With over 240 employees, in just a few years MCZ has achieved a total production of approximately 200,000 items a year. The company is directly represented in main European countries and via exclusive importers and distributors in 35 other countries around the globe. Always focusing on ongoing technological innovation to meet customer requirements, MCZ has successfully invented its own style, combining modern design with traditional warmth.

www.mcz.it

Characteristics

Front cladding made of tempered glass with painted steel shelf and black steel framework. Integrated termocaino Vivo 90 Wood Stove and Loewe 37" LCD TV complete with two 60W speakers.

Dimensions: 205x75x50

Scenario

Home chimney revolution

Since its discovery, fire has played a pivotal role in people's life. Later on the television arrived and the center of many homes became the screen. Nowadays a fireplace is more an emotional experience than a functional need. Having a fireplace has become much more fashionable than in the past and many people like to have a fireplace in their living room where the TV is a "must". Scenario is the answer to everyone who wants them together, optimizing space with no compromise in terms of quality, function and design.

Scenario combines into one single product the two focal points of the room. The design team had a big concern to overcome, joining such different products in a way that none of them would loose their performance and meaning.

moodboard Scenario

In fact, usually, in multifunctional products one function takes a back seat over the other. The designers successfully avoided this risk by creating a unique "home emotional center".

particolare di Scenario MCZ Scenario MCZ

With regards to design language Scenario has been created to fit different interior styles and to communicate its hi-tech soul. The glossy black of the glass and aluminum shelf are in keeping with the overall feeling of a product, within the world of elegant and minimal technological objects.
Scenario presentato al "Progetto Fuoco" - Verona
 

Last but not least, Scenario was designed with the aim to achieve a timeless feeling without being overly influenced by future trends.
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