One MCZ

Client
Sunday Grill

MCZ is a dynamic company operating in the indoor heating sector with its MCZ brand and the outdoor cooking sector with its SUNDAY brand. With over 280 employees, in just a few years MCZ has achieved a total production of approximately 200,000 items a year. The company is directly represented in main European countries and via exclusive importers and distributors in 35 other countries around the globe. Always focusing on ongoing technological innovation to meet customer requirements, MCZ has successfully invented its own style, combining modern design with traditional warmth.

www.sundaygrill.com

One

Fire it up

Emo design presents a real revolution for the barbecue market, produced by Sunday Grill. The new line of fixed barbecues One, thanks to the patented system Duo, permits to chose within three different ways of cooking: the traditional wood or charcoal or the convenience of gas cooking.

The fixed barbecue market is conservative and traditionalist, on the other side the outdoor mobile barbecue market is more design-oriented on solutions but it offers very homogeneous products that follow the line of the first comer without adding significant details. Therefore, Sunday Grill asked Emo to design a distinctive product able to reach the target costs and satisfy the DIY’ers needs.

Sunday Grill is brand hold by MCZ group, exclusively dedicated to the manufacturing of products for outdoor cooking. Its target is the DIY where the most important criteria for successful products are determined by price policies. In this context the aim of the company is to position itself in the role of market innovator through a new range that differs from others for functionality and design.

One is linked to the archetype of the chimney fireplace that had a very strong success in the past but, by the time, it has been replaced by other solutions. It differentiates itself from traditional fixed barbecues matching with the mood of the most contemporary garden furnishings. In this solution Emo design wanted to underline the perceived functionality of the product by advising the company to enrich it with gadgets and accessories that could increase its value in the shop. That is why One is equipped with a range of accessories that help the preparation of meals as the tools for cooking, the multifunctional shelves in metal or wood and the lid for indirect grilling, a range to protect the chef while grilling as apron and gloves and a waterproof cover to give repair to the barbecue while not used.

The research on product ergonomics and on consumer habits has been the premise to reach a perfect solution for the client. Hence One is equipped with an adjustable cooking hob aided by a system that permits to add additional shelves and to position the grill at the preferred height. The modularity of the object and the rationalisation of the production process allow the easy mounting and guarantee to reach the target price in line with the reference market. The clean lines emphasised by the use of materials like white granulated Carrara marble and grey reconstituted stone make these grills stylish objects to exhibit in the garden.


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