Method
Emo builds values.
We work with the potential or existing value system of a company to create solutions aimed accurately at a specific market, allowing our clients to differentiate their offerings from those of their competitors. We aim to develop a culture of innovation to accompany our clients values, giving meaning to their financial strategies and helping to optimize their production processes. Our approach to each project is driven by in-depth research into the behavior, desires and needs of the final user/consumer. We believe that a proper use of the "design tool" provides a clear competitive advantage for any company while products get a clear and credible positioning in the market. Emo design uses the most advanced methods and tools to explore outstanding, unique design solutions. These include:
Sketch and talk brainstorming
This tool is the first step to any successful design solutions. A moderator drives a team of designers and specialists to a discussion with the aim to solving a problem or issue related to specific products or markets. The main goal is to envisage as many potential solutions and directions for development as possible. With brainstorming it is important to break the standard of traditional thinking, provoking and developing new points of view, and previously unexplored angles to generate innovative and unexpected solutions.
Language positioning
Through building dedicated mood panels it is possible to define all the stylistic and symbolic elements that will characterize the product within the market. All proposed concepts, tuned with this tool, are then supported with potential solutions for the communication of the product, with the aim to give our clients a complete context evaluation for product positioning. Industrial design is not anymore just styling or function but is an experience comprised of many elements. The language positioning helps to build a "product system" by incorporating communication and services.
Market mapping
To build new markets and new products categories it is important to achieve a strong synergy between design and the strategy of the client to fulfill the needs of the consumer. Emo, with "design based" marketing analysis and product positioning explores different solutions by comparing them to direct and indirect competitors. This tool enables us to understand new innovative approaches that can help our clients achieve strong differentiation and dominate a market position over competitors.
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