The coffee grinder, until now, has been mostly used during the professional preparation but the changing of lifestyle (accelerated by the pandemic situation) had driven a growing number of people to have an increased awareness about coffee as an experience.
Coffee is not only a drink anymore but it has become a lifestyle, a conscious approach to consumption, beyond being a consolidated trend on continuous evolution.
More and more Coffee Lovers are aiming not only for good quality of their preparations, but they are also looking for “beautiful to show” products in order to create the perfect coffee corner, having the need of feeling like a barista, also in their style.
The desire of Ceado for producing a home coffee grinder with the main features of a professional one but that could adapt to private spaces, was born from this evolution of the market.
The experience gained during these years in the world of coffee equipment enabled Emo design team to better interpret the request of the company.
The many researches conducted inside coffee shops and with home baristas, as well as the possibility of personally living the experience of preparing coffee everyday, enabled us to better analyze and understand the market, to empathize with the target and to personally know the places where the product gets positioned. That’s how we designed a “must have” product for real coffee lovers’ homes.
Life was firstly presented at Casa Lago Milano, on the occasion of the “Salone del Mobile 2021”.