The development of this project allowed us to have a co-design approach that involved different stakeholders of the company. Through a journey made of workshops and brainstormings, we have come to the definition of a new product range in terms of aesthetics and functionality, but above all in relation to the needs of the various distribution channels that the company oversees.
This, like other projects, highlights the ability of our studio to face organic and complex challenges, in which product design is often just the part of the partnership that represents a cog of larger movements in which strategic design and user experience become primary drivers.