FOM is conceived for Millennials and their way of living with increasing respect for the environment, conducting a healthy and active life, and above all, for those who having stable roots is not essential anymore.
So the idea of modularity was born and the possibility of personalization translated into a product with a young and organic aesthetic that speaks about the green aspect of the product.
The brand wanted to have its own distribution channel in the USA, therefore it created an
e-commerce store through which the product could be sold in every destination to American Millennials and we wish it will also be purchased by the Z Generation in the future.