description
FOM (Freedom Of Motion /Furniture of Millennials) is the new brand that manufactures modular and high quality furnishing objects, conceived to guarantee the maximum freedom of personalization and movement.
With a casual and professional aesthetic, FOM is easy to deconstruct and reassemble, again and again. Thanks to the manufacturing capacity of the brand, FOM’s solutions are completely realized in recycled plastic with some wooden components that are strong, lightweight and environmentally safe.
Each single piece can be produced on a large-scale and for every production cycle it is possible to realize new collections and limited editions, allowing infinite opportunity of customization.
This is why FOM really permits you to live in your home or office in total freedom, moving it from place to place.
With a casual and professional aesthetic, FOM is easy to deconstruct and reassemble, again and again. Thanks to the manufacturing capacity of the brand, FOM’s solutions are completely realized in recycled plastic with some wooden components that are strong, lightweight and environmentally safe.
Each single piece can be produced on a large-scale and for every production cycle it is possible to realize new collections and limited editions, allowing infinite opportunity of customization.
This is why FOM really permits you to live in your home or office in total freedom, moving it from place to place.
description
FOM is a project that we realized in collaboration with the R&D department of the brand where the project got its name from. FOM was initially launched as a corporate incubator by a leading manufacturer, producer and marketer of household and
consumer goods, leading the industry on its way to a greener planet.
This is a partnership we are very proud of as it gave birth to a company spin-off and the launching of a new brand with its own distribution channel.
This is a partnership we are very proud of as it gave birth to a company spin-off and the launching of a new brand with its own distribution channel.
background
FOM is conceived for Millennials and their way of living with increasing respect for the environment, conducting a healthy and active life, and above all, for those who having stable roots is not essential anymore.
So the idea of modularity was born and the possibility of personalization translated into a product with a young and organic aesthetic that speaks about the green aspect of the product. The brand wanted to have its own distribution channel in the USA, therefore it created an e-commerce store through which the product could be sold in every destination to American Millennials and we wish it will also be purchased by the Z Generation in the future.
So the idea of modularity was born and the possibility of personalization translated into a product with a young and organic aesthetic that speaks about the green aspect of the product. The brand wanted to have its own distribution channel in the USA, therefore it created an e-commerce store through which the product could be sold in every destination to American Millennials and we wish it will also be purchased by the Z Generation in the future.
FOM Freedom of Motion