Elite, To Be

/ 2012
Pordenone  - Italy
Hug is a monolithic stool designed for the brand elite,TO BE. Handcrafted and characterized by the use of irregular and worn pieces of wood, this stool captures and amazes. The colourful rope detail, in contrast with the natural main body, allows you to move Hug from one room to another and gives a strong personality to a simple “piece of wood”.
The stool was born after Mr. Franco De Re request of designing a new product from a big trunk he had bought. Looking at his company we tried to design something that could open new perspective for his brand giving it a new design direction. So, we had the idea of making a stool by cutting the trunk into segments, modelling them with an ergonomic shape. The fresh and young shape was then enhanced by the colourful rope. It was our first project into the furnishing field, it was appreciated by magazines and by the market.
Designed to make you smile