Scarabeo Ceramiche

/ 2018
Rome - Italy
UP is an innovative product inspired by tradition, a proposal in contrast with the minimalist style of the most widely available kitchens, but also in total harmony with them.
Feminine and refined lines form a raised edge between the sink and the surface area, and the gap which breaks up this harmonious line assists the water flow towards the centre of the sink.
A special blend that guarantees maximum resistance and the nanotechnological finishing by Scarabeo, put this product perfectly aligned with the requested standard in the kitchen. Hence, Up is an unusual and decorative offering a unique and personal touch.
A project at the limits within experimentation and commercial innovation.
UP was born from the desire of introducing a new ceramic object in the furnishing market. At the same time, it opens the way for Scarabeo Ceramiche to a new market which was widely explored once, but is nowadays driven by stainless steel products.
The project genesis recalls to traditional products, when the kitchen sink was only conceived as an object with a single wide bowl that lived independently from the cooking or containing area. Today the new ceramic technologies permit to reach very thin/low thickness and high mechanic performance. Precisely for this reason and despite having a "classic" feeling, UP finds its importance even in the most modern kitchens.
The product was presented at the Salone del Mobile 2018 and was awarded the first design prize in the "kitchen" category for Scarabeo Ceramiche and the umpteenth international recognition for our studio: the iF Product Design Award 2018.
Revisiting tradition