The graphic redesign project realized for Miche and presented during the fair Eurobike 2018 has been developed through a first research phase based on the mood and tendencies in the cycling world. This was done in order to generate new design solutions in line with the market trends but at the same time able to give more relevance to the brand by boosting its recognizability looking at the company’s one-hundredth anniversary.
The whole project has been realized through a new image hierarchy that begins from a basic but efficient differentiation of the race and mountain bike fields: the application of two logos in the race wheels and of three logos in the mtb wheels. In addition the aesthetical choice of every single model was based on the interpretation of the final use and on the material of the products. Therefore for the Supertype, SWR and Revox carbon wheels; some 3D texture and dynamic graphics that communicate lightness, fluidity and performance, while the new aluminum range in aluminum Neon and Syntium the graphics took inspiration from vintage and are more linked to a mood where history and resistance are the main values.