description
The graphic redesign project realized for Miche and presented during the fair Eurobike 2018 has been developed through a first research phase based on the mood and tendencies in the cycling world. This was done in order to generate new design solutions in line with the market trends but at the same time able to give more relevance to the brand by boosting its recognizability looking at the company’s one-hundredth anniversary.
The whole project has been realized through a new image hierarchy that begins from a basic but efficient differentiation of the race and mountain bike fields: the application of two logos in the race wheels and of three logos in the mtb wheels. In addition the aesthetical choice of every single model was based on the interpretation of the final use and on the material of the products. Therefore for the Supertype, SWR and Revox carbon wheels; some 3D texture and dynamic graphics that communicate lightness, fluidity and performance, while the new aluminum range in aluminum Neon and Syntium the graphics took inspiration from vintage and are more linked to a mood where history and resistance are the main values.
The whole project has been realized through a new image hierarchy that begins from a basic but efficient differentiation of the race and mountain bike fields: the application of two logos in the race wheels and of three logos in the mtb wheels. In addition the aesthetical choice of every single model was based on the interpretation of the final use and on the material of the products. Therefore for the Supertype, SWR and Revox carbon wheels; some 3D texture and dynamic graphics that communicate lightness, fluidity and performance, while the new aluminum range in aluminum Neon and Syntium the graphics took inspiration from vintage and are more linked to a mood where history and resistance are the main values.
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If you know us, you will also know how much we like bikes and cycling. These project finally gave us the opportunity to apply our working method to the graphics of products with a high technical and technological content but at the same time trendy and fashionable.
We began this partnership with Miche that gave us the opportunity to support the company which has a know-how deeply rooted in the history of cycling, permitting us to bring our contribution not only in the product identity of the range of wheels and components but also in the definition of a new brand identity. The logo restyling together with the new motto “we race together” launches the company into the year of its one-hundredth anniversary and it put it closer to its clients that share the same passion.
We began this partnership with Miche that gave us the opportunity to support the company which has a know-how deeply rooted in the history of cycling, permitting us to bring our contribution not only in the product identity of the range of wheels and components but also in the definition of a new brand identity. The logo restyling together with the new motto “we race together” launches the company into the year of its one-hundredth anniversary and it put it closer to its clients that share the same passion.
A rebranding project for the cycling market