Black17 represent the continuation of the path we began with Artisport through the design of the basketball system
Red15, that had introduced us into the world of basketball.
The basketball system Balck17 has been thought for the 3x3 basketball, which regulation and practice require very precise needs that imposed some very strict limits to our project since the briefing phase. Therefore it’s been necessary to focus our work on some details of the structure, avoiding to modifying the overall architecture of the product but communicating at the same time the brand’s values as well as energy, dynamism and versatility that represent this sport’s keywords.
In addition, some little tricks have outlined a product with a minimal aesthetics that distinguishes itself form the competitors, determining a new standard in the market.
Black17 has been exhibited at FSB 2017 in Cologne for the first time.