The world of professional products is facing a great revolution. The increasing complexity of these machines has necessarily led to the need of working with much more attention on usability simplification for the final user. On the other hand new technologies offer performances and increasingly more complex functions to handle.
Professionals indeed are not looking anymore for "simply performing" objects but claim pleasant and simple to manage solutions. Using a professional oven or an industrial washing machine, professional users should keep focused on their work and not on how to operate the machine. That's why the technology must be increasingly "domesticated" to be at the users service.
Our design team, together with the company R&D and software developers, has therefore focused on washing machines and dryers users real needs, who can be a professional or a regular user. Indeed these products are often installed in the self service where it is essential to have an easy to read product through universal and diffused linguistic codes.
This project was rewarded with the Red Dot Award: Product Design 2017 - Honorable Mention.