description
DIDI is born from the will of transferring the artisanal experience into a range of decorative products with strong innovative content but with a simple design language. The collection comprises frames, mirrors and canvasses with a strong emotional impact that distinguish themselves for innovative creativity and the use of new materials. They are objects with an elegant semplicity, unusual and contemporary, not conventional but characterized by clean shapes and iconic contents.
background
The most difficult issue concerning this project was to innovate a bidimensional object. The market of frames is very traditional and it nowadays bump into the digitalisation of images, therefore framing a memory seems to be an old way of approaching decoration. Introducing materials commonly used in other markets and working on small details as nails or hanging systems, we drove the change into the company’s range of products.
Simple intuition